Layout research

When designing the layout for a print and screen there are a few factors that need to be taken into consideration

  • The amount of content that can fit on to one page on a print will be spread out over a few pages on the iPad version due to the difference in size.  The print version is larger therfore can be more content heavy without looking overdone. Whereas the iPad screen is smaller, therefore needing larger text. Also because the screen version has less resolution than the print version it needs larger text to compensate. The reader will be looking at a bright screen it is wise to keep the size and amount of content fairly large so the reader doesn’t strain their eyes.
  • When designing the screen version choose the most important and relevant information that needs to be included, and leave the rest out.
  • Print – 300 ppi | Print – 130 ppi (Pixels per inch)
  • Newspaper pages are laid out on a grid which consists of a margin on 4 sides, a number of vertical columns, and space in between columns
  • Newspapers grids are based on a different number of columns, depending on paper size and design preference. Common page grids include: 4 column, 5 column, 6 column, and 8 column pages.
  • Newspapers sell advertising space on a page to retail advertisers, advertising agencies, and other media buyers.
  • Ads are measured using column inches. A column inch is a unit of space one column wide by one inch high.
  • Online newspapers and magazines take a very similar approach in terms of the layout, text, colours, etc. The colours in general are bright and the text is large. Both keep informative text to a minimum and focus mainly on the bold titles of stories where the reader can then be directed to a new page to read the information.

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